Which foundation is the best?

Dear all, welcome back! It’s been a while since I last wrote and I promise to be more present. With this post, I want to introduce a new serie of posts which concerns the most frequent questions my clients and my entourage ask me. Let-s start this series with a very, VERY popular question? Which foundation is the best?

Now let me start with saying that I actually don’t like the question itself. Why? Very simple, what works best for me doesn’t necessarily work for you. As logic as it seems, believe me, people don’t really seems to accept it. In fact, I don’t think it’s a matter of understanding but of acceptance. 

Media and publicity have been selling us for the last decades foundations with magical powers, full coverage and promising 24 hours duration. Now I really hope nobody out there wears foundation or makeup during 24 hours because in that case that would be a huge lack of hygiene. But let me get back to that in another post.

Before buying a foundation ask yourself the right questions? 

  1. What type of skin am I?
  2. What am I looking for in a foundation?
  3. Which skin tone am I really?

You cannot expect anything from any makeup product unless you firstly figure out these questions.

  1. What type of skin I am?

Have you a dry, normal or an oily skin? Once you have the answer and BEFORE you rush into the first store to buy a foundation, invest your time and money in good skin care products. The condition of your skin is primordial for the longevity of you foundation. That’s right! There is no need to spend money on a high end makeup brand if you fail that first step. I repeat, the preparation of your skin, which means exfoliation, toner and hydration are necessary steps in your routine. Also, make sure you have a regular skin care routine which you respect and never skip. If you have a good skin condition, the next steps will be easier. 

  1. What am I looking for in a foundation?

What is your preoccupation? Look at your skin’s necessities. If you have a good skin condition, let’s say, you have no acne nor spots in your face, do you really need full coverage? If I had that type of concern, I would buy a light weighted foundation in order to unify my complexion and that’s it! Prioritise your skin’s needs and not what commercials dictate us. 

Let’s admit you have an acne prone skin. Stop a second and analyse your skin? Do you have acne all over the face or only on a particular area? If so, again, do you really need full coverage? My answer would definitely be no! Here again, prioritise the unification of the skin tone and since you are going to buy a corrector anyway, use it on these very areas of your skin, where you really need coverage. The effect is more natural and your skin will “breath” more.

  1. Which skin tone am I really and not which skin tone I wish I were?

Are we really as dark as we wish we were? Nop! If your skin colour is not all year around as Beyoncé’s then you are probably not the correct tone. At this point is where you really must stop and thing about accepting this fact. When buying a foundation, make sure the tone matches your neck. If your are not sure about it, ask the employee at the makeup counter if they can give you a sample. Many brands and web sites give you now the opportunity to ask for samples. Use that!

Jennifer Lopez at Joe Biden and Kamala Harris’s presidential inauguration on January 20th, 2021. Do you think the shade of the foundation was a match? I have my doubts.

When I get asked this question and I see that this person has it all right I ask her back what bothers her about her product? If the shades matches the skin, the texture the needs, if in general the product is good, why change it? To follow a trend? From my personal experience as an ex-compulsive makeup chopper, I can tell that most of the time you will end up frustrated.

That is why it is very important to buy a product from the most important point, your need.

I couldn’t finish this article with this thought. If you have been following for a while, you may know, that I used to work in finances, specifically in a bank. Buying a product such as a foundation, is a product which you are going to use at least until the bottle is empty. Independently of the price of the foundation, every purchase is an investment. Make sure you make the right choice.

So much for this topic 🙂 I hope you enjoyed it!

Stay safe!

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